Variable grid
The same base structure adapted to different artist counts and program density.
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Brand Identity
Kinetic Festival
A dynamic festival identity and digital campaign system inspired by music, motion and urban energy.
Project Overview
More than a visual refresh.
Kinetic Festival brought several music and performance formats under one brand. The identity felt energetic but had to be rebuilt for every event. We created a scalable campaign system using a flexible grid and clear motion rules.
The festival needed a system that could unite multiple event types and adapt easily across digital and print channels.
Objectives
We defined success from the start.
01
Make different events feel part of one festival family at a glance.
02
Build a system adaptable to vertical video, outdoor media and stage screens.
03
Define motion through repeatable rules the internal team could reuse.
Key Decisions
Three decisions that shaped the work.
Motion rules
Tempo, entry direction and typographic behavior were documented in a concise motion guide.
Production tools
Editable files and ready-sized templates were delivered to the social media team.
01
The Challenge
The festival needed a system that could unite multiple event types and adapt easily across digital and print channels.
02
The Approach
A modular campaign language was built with variable typography, kinetic grids and high-contrast color.
03
The Outcome
Campaign assets scaled rapidly across formats and the festival achieved stronger visual recognition.
Selected Screens
Two application examples supporting the story.
The imagery demonstrates how the decisions above translated into the final experience without overwhelming the case study.
