Flexible goals
Users could choose goal ranges and missed days were not framed as failure.
Back to Projects
Digital Product
Flora Care
A mobile app that makes daily health habit tracking calm, motivating and accessible.
Project Overview
More than a visual refresh.
Flora Care’s main problem was that users abandoned health goals after a few days. Research showed that rigid goals and constant alerts reduced motivation. We transformed the product from a pressure-driven tracker into a flexible and supportive daily companion.
Health tracking needed to become a sustainable daily habit without creating pressure or anxiety.
Objectives
We defined success from the start.
01
Help users recognize small progress and build sustainable routines.
02
Present health data in clear, non-judgmental language.
03
Keep text, color and interaction flexible for different accessibility needs.
Key Decisions
Three decisions that shaped the work.
Gentle feedback
Notifications used supportive, choice-based microcopy instead of commands.
Accessible system
Contrast, large text and reduced-motion scenarios became part of the design system.
01
The Challenge
Health tracking needed to become a sustainable daily habit without creating pressure or anxiety.
02
The Approach
A supportive experience was designed with gentle feedback, flexible goals and customizable routine cards.
03
The Outcome
First-week routine completion improved in testing, and users described the app as more reassuring and approachable.
Selected Screens
Two application examples supporting the story.
The imagery demonstrates how the decisions above translated into the final experience without overwhelming the case study.
