Content priority
Rather than showing every project on the homepage, we used selected work and clear category entry points.
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Web Design
Solena Studio
A layered web experience presenting architectural work through a calm, editorial and confident visual language.
Project Overview
More than a visual refresh.
The goal for Solena was not simply to launch a new website. We brought the studio’s project selection, storytelling and first client contact into one digital system, reducing content density while preserving the impact of architectural photography and the readability of each case study.
The studio needed to showcase a large body of work without visual clutter while naturally guiding visitors into individual case studies.
Objectives
We defined success from the start.
01
Make projects easy to discover by category, scale and year.
02
Strengthen the studio’s premium positioning without excessive visual effects.
03
Enable the content team to manage new projects and publications independently.
Key Decisions
Three decisions that shaped the work.
Editorial rhythm
Large imagery was balanced with concise copy, project facts and spacing to create rhythm across long pages.
Performance
Images were served in WebP/AVIF, below-the-fold media was lazy-loaded and motion was kept controlled.
01
The Challenge
The studio needed to showcase a large body of work without visual clutter while naturally guiding visitors into individual case studies.
02
The Approach
A modular system built around typography, generous spacing and controlled motion was created, with filtering by project type.
03
The Outcome
Portfolio navigation became faster, case-study engagement increased and the studio gained a stronger premium presence.
Selected Screens
Two application examples supporting the story.
The imagery demonstrates how the decisions above translated into the final experience without overwhelming the case study.
