SEO for a portfolio site is more than writing titles and descriptions. Project detail pages should be crawlable, language versions correctly linked, unnecessary URL variations controlled and images delivered efficiently.
Give every indexable page a clear URL
Instead of duplicating the same content through arbitrary parameters, define a canonical strategy. In multilingual projects, each language should have its own URL and equivalent versions should be connected with hreflang.
- Publish only URLs you want indexed in the sitemap.
- Check 404s and redirect chains regularly.
- Use meaningful titles and descriptions on project and blog detail pages.
Good technical SEO does not overshadow content; it gives search engines a reliable path to reach it.
